Women are doing it...

Women as the desicionmaker, homemaker, networker and attractive consumer.

Companys listening to their consumers - Holy moly
“The revolutionary part is that they not only listened, they actually built the darn thing.”
Now can we get som action!!

Using consumer insights basic lesson

Lesson #2 - Do not guess, ask

Lesson #3 - Do not just ask, listen

Lesson #4 - Do not just listen, act upon